As the technology landscape continually evolves, Samsung is preparing to unveil its first extended reality (XR) headset, expected to debut at the Galaxy Unpacked 2025 event this Wednesday. Project Moohan, which translates to “infinity” in Korean, was first introduced to the public in December 2024. This innovative headset aims to position itself as a strong competitor to Apple’s Vision Pro, signaling Samsung’s commitment to entering the burgeoning XR market.
While exact specifications for Project Moohan remain largely under wraps, Samsung has teased several standout features that are intended to enhance user experience. Among these are multimodal input options, advanced display technology, and impressive passthrough capabilities, enabling users to seamlessly interact with both digital and real-world environments. Industry insiders anticipate that the unveiling will include prototypes or teaser videos, providing a closer look at this anticipated device.
Project Moohan will be the first headset to run on Android XR, an operating system designed specifically for XR applications. This new platform, the result of a collaborative effort between Google and Qualcomm, promises to leverage the versatility of Android to offer a range of applications optimized for XR experiences. The headset aims to encapsulate the combined capabilities of augmented reality (AR), virtual reality (VR), and mixed reality (MR), thus broadening the horizon for developers and users alike.
Notably, the timing of Samsung’s entry into the XR landscape presents both opportunities and challenges. Recent data from Counterpoint Research indicates that the XR headset market has been experiencing a slowdown, with VR headset shipments declining by 4% year-over-year, particularly concerning for a segment that has seen explosive growth in years prior. Meanwhile, the AR smart glasses market has witnessed a staggering 30% drop in shipments. In this context, Samsung’s Project Moohan faces the dual challenge of innovating creatively while also revitalizing interest in XR technology among consumers.
Despite the market’s downturn, Samsung aims to differentiate Project Moohan through unique features. The headset’s passthrough support aligns it with competitors such as Apple and Meta, showcasing its ability to blend physical and digital environments. Furthermore, the integration of Google’s Gemini AI assistant is expected to elevate the usability of the headset, allowing users to leverage voice commands and AI-driven applications within their XR experiences.
As Samsung steps into the realm of XR technology with Project Moohan, it will undoubtedly be navigating a complex ecosystem. While the anticipated features demonstrate the company’s commitment to innovation, significant work remains to overcome current market challenges. Nevertheless, Project Moohan represents a bold stride into the future of technology, one which may redefine how users perceive and interact with their digital environments. With the Galaxy Unpacked 2025 fast approaching, all eyes will be on Samsung to see how they aim to reshape the narrative around XR headsets.
